Bank of Baroda plots lifestyle super app spanning shopping, food, travel and matrimony
BoB plans a partner-run marketplace bundling e-commerce, food delivery, gift cards, travel, matrimony and astrology across its digital estate to cross-sell financial products. It leans on 35M bob World users, 3.5M UPI users and 1.6M digital rupee wallets. Partner bids open till 27 July 2026, with a 60% minimum revenue share.
Bank of Baroda plans a lifestyle super app integrating shopping, e-commerce, food delivery, gift cards, travel, matrimony and astrology across its digital platforms via a partner marketplace, aiming to cross-sell financial products through everyday consumer services.