Banfi Extends La Pettegola Line With Tuscan Rosé at $19.99 Nationwide
Banfi adds a Sangiovese-Merlot Rosé Toscana IGT to its La Pettegola range, rolling out across US retail at $19.99 per 750ml. The launch targets the approachable Tuscan everyday-occasion segment, deepening Banfi's premium-but-accessible shelf presence as rosé continues to hold category momentum.
Banfi launches La Pettegola Rosé Toscana IGT, a Sangiovese-Merlot blend, expanding its La Pettegola line. Available nationwide in the US at $19.99 per 750-ml bottle, positioned as approachable Tuscan wine for everyday and special occasions.