AWL Agri inks Madhur sugar licensing deal with Shree Renuka to widen FMCG shelf
AWL Agri Business will sell, market and distribute refined sugar under Shree Renuka's 'Madhur' brand across India, plugging a staple SKU into its pan-India Fortune-led distribution to deepen its packaged foods play.
AWL Agri Business has signed a licensing arrangement with Shree Renuka Sugars to sell, market and distribute refined sugar under the 'Madhur' brand across India, leveraging AWL's pan-India distribution to scale its packaged foods and FMCG portfolio.