Avenue Supermarts pumps ₹174.99 crore into online arm DMart Ready
Avenue Supermarts subscribed to 1,74,99,990 equity shares of ₹10 face value in wholly-owned subsidiary Avenue E-Commerce on a rights basis, channelling ₹174.99 crore to bolster the DMart Ready online grocery platform amid intensifying competition in India's e-commerce grocery segment.
Avenue Supermarts invested ₹174.99 crore in wholly-owned e-commerce subsidiary Avenue E-Commerce (DMart Ready) via rights-basis equity subscription, strengthening its online grocery platform competing in India's e-commerce grocery segment.
Why this matters
The cash infusion sharpens DMart's online play as analysts stay constructive: Geojit sees a Rs 5,063 target on store-led growth, while Nuvama prefers DMart over Trent, signaling confidence in the omni-channel strategy.
Omni-channel activity holds steady with 465 signals in the last 90 days.