AUM Premium debuts Affirmation Collection, prints 12 mantras on 1-litre Himalayan water bottles
Himalayan spring water brand AUM Premium has launched The Affirmation Collection, 1-litre bottles featuring 12 curated affirmations to position hydration as a mindful daily ritual and giftable object. The range ships across 16,000+ pin codes via the brand's D2C site and Shopify storefront.
Himalayan spring water brand AUM Premium launched The Affirmation Collection, 1-litre bottles printed with 12 curated affirmations, positioning hydration as mindful practice and gifting. Distributed across 16,000+ pin codes via D2C site and Shopify.
Why this matters
AUM Premium extends its Himalayan water positioning beyond functional hydration into lifestyle and gifting, using printed affirmations to differentiate in a crowded premium bottled water category.
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