Augmont flags old gold at 40–50% of jewellery demand as recycling surges
Augmont's Ketan Kothari says recycled old gold now accounts for 40–50% of India's jewellery demand amid volatile prices and a weaker rupee. Physical gold (jewellery, coins, bars) still dominates, while digital gold gains ground and ETFs face structural limits.
Augmont's Ketan Kothari discusses India's gold market dynamics: volatile prices, rupee impact, persistent preference for physical gold (jewellery, coins, bars), rise of digital gold, ETF limitations, and surging recycling with old gold now contributing 40-50% of jewellery demand.
Why this matters
Augmont continues to position itself as a gold market authority, following its Chennai launch of an AI-powered gold-purity machine paired with instant loans against assayed gold.
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