Ather readies entry-level scooter platform to target 20%+ EV market share
Ather Energy will launch its EL electric-scooter platform on August 29 for the ₹1 lakh–₹1.25 lakh segment. The company is earmarking 60,000 units of monthly capacity and says the lower-cost range can expand share above 20% while protecting long-term gross-margin guidance of more than 25%.
Ather Energy will launch its EL entry-level electric scooter platform on August 29, targeting India’s ₹1 lakh-₹1.25 lakh segment. It is adding 60,000 monthly units of capacity and expects the lower-cost platform to lift market share above 20% without diluting margins.
Why this matters
The EL launch follows Ather’s Q1 EBITDA-positive result and 81% delivery growth, extending its push into entry-level scooters after its April 2025 IPO retail tranche was fully subscribed by Day 2.
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