Ather Energy to unveil mass-market e-scooter Aug 29, targeting Rs 1-1.25 lakh segment
Ather Energy will debut its first mass-market electric scooter on August 29 at Community Day in Bangalore, built on a new EL platform. The sub-Rs 1.25 lakh price point pushes the brand into the volume segment and expands its addressable consumer base.
Ather Energy will unveil its first mass-market electric scooter on August 29 at Community Day in Bangalore, built on new EL platform and targeting the Rs 1-1.25 lakh price segment to expand its addressable market.
Why this matters
The mass-market push follows Ather's FY26 momentum—revenue at Rs 3,823 crore, 2.62 lakh EVs sold, and a ~200% stock rise—plus Hero MotoCorp's Rs 1,000 crore investment deepening its stake.
Retail-brand signals accelerating at +300-400% QoQ.