Assembly scales D2C premium luggage play with flagship rollout beyond Delhi and Jaipur

India-designed hard-shell trolley brand Assembly has crossed 40,000 customers and 103K travellers, anchored by sub-₹5,500 entry pricing and a 3-year warranty. With two flagships live in Delhi and Jaipur, the D2C label is lining up further retail openings across metros including Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata and Pune.

— Filed Mon, 22 Jun, 2026, 18:10 IST · Source ET Small Business · Updated

Indian D2C premium luggage brand Assembly highlights its India-designed hard-shell trolleys and accessories, 40K+ customers, sub-₹5,500 entry pricing, and flagship stores in Delhi and Jaipur, with more retail openings planned.