Assam's July 1 excise overhaul to lift liquor prices, squeeze United Spirits, Radico, ABD
Amended Assam excise rules take effect July 1, imposing minimum guaranteed revenue, tighter inter-outlet distance norms (500m-2km), new packaging mandates and heritage-liquor reforms. Price hikes across 180ml, 375ml and 750ml SKUs are likely, pressuring volumes for United Spirits, Radico Khaitan and Allied Blenders in the state.
Assam's amended excise rules impose minimum guaranteed revenue, stricter distance norms between liquor outlets, packaging mandates and heritage-liquor reforms, likely raising prices and impacting United Spirits, Radico Khaitan and Allied Blenders' state operations from July 1.