Assam's concert economy pegged at Rs 700 cr over 5 years; Post Malone show lifted Guwahati retail footfall 30%
BookMyShow-ATDC-EY-Parthenon report sizes Assam's live-event opportunity at Rs 700 crore over five years. Post Malone's Guwahati concert alone delivered Rs 43 crore impact, 30% hotel occupancy rise and 30% retail footfall growth, with 188% surge in live-event attendance and 55 ticketed events tracked.
BookMyShow, ATDC and EY-Parthenon report pegs Assam's concert economy at Rs 700 crore over five years, citing Post Malone's Guwahati show which drove 30% retail footfall growth, 30% hotel occupancy rise and Rs 43 crore impact.