Assam Extends Guwahati Restaurant Hours To 3:30 AM On FIFA World Cup Match Days
Assam government has relaxed operating-hour limits for restaurants in Guwahati, allowing service until 3:30 AM on July 15, 16, 19 and 20 to capitalise on FIFA World Cup viewership. Bengaluru granted similar relaxations for pubs, hotels and eateries, signalling a footfall boost for late-night hospitality.
Assam government extended restaurant operating hours in Guwahati until 3:30 AM on select FIFA World Cup match days to boost hospitality sector; similar relaxations granted in Bengaluru for pubs, hotels and eateries.
Why this matters
Multiple states are timing regulatory relaxations to major sporting events, with Assam and Bengaluru both extending late-night service to capture FIFA World Cup viewership and lift hospitality footfall.
Footfall signals holding steady at 375 over the last 90 days.