Asian Paints leans into emotional storytelling with Father's Day film under 'Har Ghar Kuch Kehta Hai'
Asian Paints extends its 'Har Ghar Kuch Kehta Hai' platform with a Father's Day spot featuring sprinter Gurindervir Singh and his father, produced by Next Narrative and Lumos Studios. The campaign reinforces the home-and-family positioning anchoring the INR 35,516 cr FY26 paints leader as competition intensifies in Indian decor.
Asian Paints launches Father's Day campaign under its 'Har Ghar Kuch Kehta Hai' platform, featuring sprinter Gurindervir Singh and his father, created by Next Narrative and Lumos Studios, reinforcing home-and-family brand positioning in Indian decor category.
Why this matters
The emotional ad push follows Asian Paints' FY26 expansion of 6,000 retail touchpoints and a 69% Q4 profit jump, as it braces for a 'dynamic' FY27 with intensifying competition in Indian decor.
Retail-brand activity steady with 1,806 signals over the last 90 days.