Asian Paints' home decor bet stalls: Ess Ess, Sleek revenues flatline at ₹350-400 cr over five years
The paints major's push beyond its ₹35,000 crore core is struggling to find scale. Ess Ess and Sleek Kitchens revenues have stagnated since FY22, White Teak shrank to ₹99 crore in FY26, and only Weatherseal shows momentum at ₹75 crore. Profitability is improving but the adjacency play remains sub-scale in a fragmented market.
Asian Paints' home decor diversification is stalling. Ess Ess and Sleek revenues stagnated at ₹350-400 crore over FY22-FY26, White Teak shrank to ₹99 crore, while Weatherseal grew to ₹75 crore. Profitability improving but scale remains elusive in a crowded market.
Why this matters
Decor stall contrasts with Asian Paints' aggressive core push, including 6,000 new retail touchpoints in FY26 and emotional brand campaigns. Diversification beyond paints remains the unsolved part of its growth story.
Retail-company theme steady with 3,935 signals over the last 90 days.
Also reported by
- Mint — Same time