AreoVeda enters India's baby skincare market with ceramide-led natural range
Founded in 2024 by LifeCell's Mayur Abhaya and Taru Mayur, AreoVeda is a D2C skincare brand for mothers and babies. It claims to be India's first natural baby skincare line with ceramides, certified by Ecocert and EWG, with 98% natural ingredients and 10+ in-cell tests.
AreoVeda, a 2024-launched Indian D2C skincare brand for mothers and babies, founded by LifeCell's Mayur Abhaya and Taru Mayur, claims to be India's first natural baby skincare range with ceramides certified by Ecocert and EWG.
Why this matters
AreoVeda's debut marks LifeCell founders' move into D2C baby skincare, entering a category where natural and clinically tested positioning is increasingly competitive in India.
Retail-brand activity remains steady with 1,299 signals in the last 90 days.
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