AppMaker report: D2C apps convert 3x better than mobile web in India
Indian D2C sites lose 94% of mobile visitors without a purchase, according to AppMaker. Its report puts mobile-web conversion at 1.5%, versus 4.5% for apps, while mobile contributes 78% of D2C traffic.
AppMaker report says Indian D2C mobile websites convert only 1.5% of visitors, versus 4.5% for apps. Mobile accounts for 78% of traffic, while app users, though only 1-2% of customers, generate 28% of digital revenue.
Why this matters
No related recent AppMaker signals were provided, making the report a standalone indicator of the conversion gap between D2C apps and mobile web in India.
Omni-channel is steady, with 1,335 signals recorded in the past 90 days.