Apple sharply hikes India prices on Macs, iPads, Apple TV, HomePod citing AI-driven memory cost surge

Apple has raised Indian prices across its non-iPhone lineup, with Mac Mini M4 up 38% and MacBook Air M5 up roughly Rs 29,000. The company blamed surging memory costs tied to AI demand. iPhone pricing—over half of Apple's revenue—was left untouched, insulating its core driver.

— Filed Fri, 26 Jun, 2026, 19:39 IST · Source Moneycontrol · News Web · Updated

Apple has sharply raised India prices on Macs, iPads, Apple TV and HomePod—Mac Mini M4 up 38% and MacBook Air M5 up ~Rs 29,000—citing AI-driven memory cost surge, while iPhone pricing stays unchanged.

Why this matters

Confirms a coordinated India repricing across Apple's non-iPhone catalog, echoing prior reports of 20-42% MacBook and iPad increases and a reset of Apple's premium tier amid the memory chip squeeze.

Retail-brand signals steady at 1,975 over the trailing 90 days.

Also reported by