Apple, Samsung to debut ₹2 lakh foldables in India within 3 months
Premium foldable smartphones from Apple and Samsung are set to land in India above ₹2 lakh, pressured by memory chip shortages and 35% Android price hikes. Retailers, fearing a 5-8% sales drop, are pushing for 36-month zero-interest EMI schemes to protect demand.
Apple and Samsung are expected to launch foldable smartphones priced above ₹2 lakh in India within three months, driven by memory chip shortages and engineering costs. Retailers fear pricing precedent and have urged 36-month zero-interest EMI plans.
Why this matters
Follows signals of Apple's India iPhone growth flatlining at 14M units on memory-driven price hikes, and an iPhone 18 launch tipped for September 2026. Foldables push premium tier even higher.
Retail-brand theme steady with 1,826 signals tracked over the last 90 days.
Also reported by
- Mint — Same time