Apple’s India iPhone growth hits a supply-led speed bump
Apple’s iPhone shipments in India fell 3% year-on-year in April–June as memory-chip shortages constrained iPhone 17 availability. Premium demand remains resilient, but the wider smartphone market is projected to decline 12–15% in 2026 amid rising prices and longer replacement cycles.
Apple’s India iPhone shipments fell 3% in April-June as iPhone 17 memory-chip-related shortages constrained retailer inventory. Analysts expect resilient premium demand but sharply slower growth, while India’s wider smartphone market could decline 12-15% in 2026 amid higher costs and longer replacement cycles.
Why this matters
The supply constraint follows reports of iPhone 18 Pro Max prices reaching ₹1.70 lakh and claims of a ₹12,000 iPhone 17 increase, both pointing to tougher upgrade decisions in India.
Retail-brand signals are accelerating, up +356700% quarter over quarter.