Apple raises MacBook and iPad prices in India, resetting premium tier

Apple has pushed through price hikes on MacBook and iPad lines in India, lifting the entry points across its premium device portfolio. The move recalibrates Apple's India retail positioning amid currency and tariff pressures, and tests demand elasticity in one of its fastest-growing markets.

— Filed Fri, 26 Jun, 2026, 18:15 IST · Source Business Today · Latest · Updated

Apple has raised prices on MacBook and iPad models in India, prompting analysis of the new pricing structure across its India retail lineup.

Why this matters

Follows a cluster of reports on Apple's 20-42% India price hikes tied to AI-driven memory chip cost surges, marking a clear reset of its premium tier rather than a one-off adjustment.

Retail-brand signals steady at 1,972 over the last 90 days.