Apple raises India prices as memory costs surge, Cook cites ‘100-year flood’
Apple has increased prices on select iPads, Macs and Apple TV products in India, attributing the move to steep DRAM and NAND cost inflation. CEO Tim Cook said pricing decisions balance unit sales, revenue and margins, with further adjustments possible if component costs persist.
Apple raised prices across products including iPads, Macs and Apple TV for Indian buyers, citing sharply higher DRAM and NAND costs. CEO Tim Cook said the company is managing the increases using unit, revenue and margin considerations and previously stockpiled components.
Why this matters
Apple recently reported a record June quarter in India with accelerating Mac sales, while reports suggested an iPhone 18 Pro price above ₹1.5 lakh. The new iPad, Mac and Apple TV increases show component costs are widening pricing pressure.
Retail-company signals are accelerating, up 257760% QoQ.