Apple lifts MacBook, iPad India prices 20-42% as AI-driven memory costs squeeze premium tech

Apple India repriced its MacBook and iPad line-up overnight, with 14-inch MacBook Pro M5 Pro climbing to Rs 2,99,900 from Rs 2,49,900 and iPad Air 13-inch jumping 41% to Rs 1,19,900. The brand cites surging DRAM and NAND costs as hyperscaler AI demand—Micron's gross margin hit 86%—reshapes the premium device cost base.

— Filed Fri, 26 Jun, 2026, 09:02 IST · Source NDTV Profit · Updated

Apple has raised MacBook and iPad starting prices in India by 20-42%, citing surging memory chip costs driven by AI data center demand. Premium 14-inch MacBook Pro M5 Pro jumps to Rs 2,99,900; iPad Air 13-inch up 41% to Rs 1,19,900.