Apple lifts MacBook and iPad prices worldwide as AI-driven memory shortage bites
Apple raised global list prices across MacBook Neo, Air and Pro and iPad Air and Pro lines to offset surging memory costs tied to AI data centre demand. MacBook Air moves from $1,099 to $1,299; iPad Pro 11-inch from $999 to $1,199. iPhones are spared. India MRPs across Mac and iPad ranges are set to step up in lockstep, pressuring premium retail price points and EMI baskets.
Apple raised global prices on MacBook Neo, Air, Pro and iPad Air, Pro lines to offset memory chip shortages driven by AI data centre demand. Increases are worldwide, implying higher India MRPs across Mac and iPad ranges; iPhones unaffected.
Why this matters
Follows Apple's 10-55% global Mac, iPad and HomePod price lift on memory chip squeeze, and J.P. Morgan's call for a Rs 5,000-10,000 iPhone 18 Pro India hike at September 2026 launch.
Retail-brand signals steady at 1,917 over the past 90 days, with premium pricing actions clustering.