Apple lifts India MacBook, iPad prices by up to Rs 1 lakh; Xbox jumps $150 globally

Apple raised India prices on MacBooks, iPads and Apple TV effective June 25, citing AI-driven memory and storage cost surge. Microsoft's parallel $150 Xbox hike signals broader consumer electronics inflation reaching Indian retail shelves, with Musk calling it the 'biggest price jump' he has seen.

— Filed Fri, 26 Jun, 2026, 12:18 IST · Source Business Today · Latest · Updated

Apple raised India prices on MacBooks, iPads and Apple TV by up to Rs 1 lakh effective June 25, citing AI-driven memory/storage cost surge. Microsoft also hiked Xbox prices globally by $150, signaling broader consumer electronics inflation across Indian retail shelves.

Why this matters

Third Apple India price hike signal in recent weeks, escalating from Rs 70,000 to Rs 1 lakh maximum increases across Mac, iPad and Apple TV lines, now paired with Xbox's $150 global hike.

Retail-brand signals steady at 1,940 over 90 days, with electronics pricing pressure intensifying.