Apple India prices surge 14-70%, steepest globally amid chip crunch and rupee slide

Apple has raised India prices on MacBooks, iPads, Apple TV and HomePod by 14-70%, the sharpest hike worldwide. AI-driven DRAM/NAND shortages, rupee depreciation, import duties and 18% GST on fully imported devices are squeezing the premium tech category just ahead of festive demand.

— Filed Sat, 27 Jun, 2026, 13:52 IST · Source Outlook Business · Updated

Apple has hiked India prices on MacBooks, iPads, Apple TV and HomePod by 14-70%, the steepest globally, driven by AI-fueled DRAM/NAND chip shortages, rupee depreciation, import duties and 18% GST on fully imported devices.

Why this matters

Follows reports of MacBook and iPad hikes up to ₹1 lakh and overnight 14-70% jumps, confirming Apple India is absorbing the steepest global price reset amid a DRAM/NAND squeeze.

Retail-brand activity steady at 1,997 signals over the past 90 days.

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