Apple India iPhone growth seen flatlining at 14M units as memory-driven price hikes bite

Analysts slash 2026 India iPhone forecast from double-digit growth to flat ~14-15M units. Memory chip costs up 93-98% Q1 sequentially are forcing 15-16% India price hikes — steeper than 5-10% globally — with Pro Max rising $200-250. Apple is also pulling no-cost EMI ahead of iPhone 18 launch.

— Filed Fri, 19 Jun, 2026, 00:22 IST · Source ET Small Business · Updated

Analysts cut India iPhone shipment forecast from double-digit growth to flat ~14 million units in 2026, citing memory chip cost-driven price hikes, rupee depreciation, and Apple withdrawing no-cost EMI schemes ahead of iPhone 18 Pro launch.