Apple Hikes Mac and iPad Prices Globally as AI-Driven Memory Chip Costs Surge
Apple raised Mac and iPad prices worldwide, blaming a DRAM cost surge of up to 98% in Q1 2026. India MRP increases span ₹10,000-₹1,70,000, with MacBook Neo climbing to ₹79,900 from ₹69,900, widening the gap against Windows rivals. Mac ASP rises 15-20%; Apple shares fell 6.1%.
Apple raised Mac and iPad prices globally, citing AI-driven memory chip cost surges. India MRP increases range ₹10,000-₹1,70,000, with MacBook Neo rising to ₹79,900, widening price gaps against Windows alternatives in the Indian market.