Apple hikes iPhone 17 prices up to 11% in Japan, stoking India price-hike speculation ahead of iPhone 18

Apple raised iPhone 17 prices by as much as 11.3% in Japan, with new tiers spanning ¥107,800 to ¥214,800. Analysts now watch whether India will see similar increases as the iPhone 18 launch nears.

— Filed Mon, 20 Jul, 2026, 10:50 IST · Source Business Today · Latest · Updated

Apple hiked iPhone 17 prices up to 11% in Japan; speculation grows on whether India will see similar price increases, especially with iPhone 18 series.

Why this matters

Follows Apple's recent India price hikes on Apple Music and Apple One, suggesting a broader pattern of regional price adjustments across markets.

Retail-brand signals are accelerating sharply, up 330600% QoQ.