Apple hikes India prices by up to ₹1 lakh on MacBooks, iPads amid chip cost surge

Apple has rolled out one of its steepest India price hikes, with MacBooks, iPads and high-end configurations costing up to ₹1 lakh more. AI-driven memory and storage chip inflation, plus supply chain pressures, are squeezing premium tech buyers and reshaping aspirational retail price points.

— Filed Sat, 27 Jun, 2026, 12:21 IST · Source Business Today · Latest · Updated

Apple has rolled out one of its biggest price hikes in India, with MacBooks, iPads and high-end configurations costing up to ₹1 lakh more. Drivers include AI-led memory/storage chip cost inflation and supply chain pressures affecting Indian consumers.

Why this matters

Follows a string of Apple India repricing signals showing the country absorbing the steepest global hike, with MacBooks and iPads up 14-70% as DRAM/NAND squeeze hits every tier.

Retail-brand signals holding steady at 1,995 over the last 90 days.