Apple hikes Apple Music and Apple One prices in India, citing licensing costs
Apple raised subscription prices across India, with Music Individual up to Rs 139 (from Rs 119) and Apple One Family climbing to Rs 295 (from Rs 235). The move follows recent AppleCare+ price increases for Macs and iPads, signaling broader margin pressure on services in a key growth market.
Apple raised subscription prices in India for Apple Music and Apple One bundles, citing rising music licensing costs, days after AppleCare+ plans for Macs and iPads also became costlier.
Why this matters
The price hikes contrast with Apple's Back to School push in India offering education pricing and free AirPods on Macs and iPads, showing Apple balancing hardware promotions against rising services costs.
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