Apple flags iPhone price hikes as memory chip costs surge on AI demand

CEO Tim Cook signals unavoidable price increases as memory and storage chip costs spike amid AI-driven demand. Move ripples into India, where Tata's Tamil Nadu plant assembles iPhones for domestic and export markets, pressuring premium smartphone affordability.

— Filed Thu, 18 Jun, 2026, 09:26 IST · Source ET Retail · Updated

Apple CEO Tim Cook says price hikes are unavoidable as memory and storage chip costs surge amid AI-driven demand. Impacts iPhone pricing globally including India, where Tata operates an Apple iPhone factory in Tamil Nadu.