Anveshan raises ₹150 crore as investors bet on premium clean-label pantry brands
D2C pantry-staple brand Anveshan lands ₹150 crore from Vertex, IFC and Amazon as clean-label ghee and cold-pressed oils go mainstream. Targeting FY26 revenue of ₹350-500 crore vs ₹192 crore in FY25, with 60% repeat customers and AOV above ₹2,000, aided by quick commerce and offline growth.
Investors are backing premium D2C pantry-staple brands like Anveshan (₹150 crore raise) and Two Brothers Organic Farms, as clean-label ghee, cold-pressed oils and grains gain everyday grocery adoption, aided by quick commerce and offline distribution expansion.