Analyst sees no single winner in India's next e-commerce war

Karan Taurani argues India's online retail market will sustain multiple leaders: Amazon in premium, Flipkart in value and fashion, Meesho for Bharat, and Blinkit dominating quick commerce as instant delivery becomes an irreversible habit. Amazon India grew from Rs 2,300cr to Rs 30,000cr and Flipkart from Rs 2,000cr to Rs 20,000cr over FY16-FY25.

— Filed Thu, 16 Jul, 2026, 16:49 IST · Source Financial Express · BrandWagon · Updated

Analyst Karan Taurani argues India's e-commerce market will sustain multiple winners: Amazon in premium, Flipkart in value/fashion, Meesho for Bharat, and Blinkit leading quick commerce as instant delivery becomes an irreversible habit.