Analyst favours Eternal over Zepto ahead of quick-commerce IPO race

Complete Circle’s Gurmeet Chaddha cites Blinkit’s quick-commerce position, steady food-delivery growth and District’s traction in preferring Eternal to Zepto. He expects Amazon’s expansion to create greater pressure for Zepto and Swiggy.

— Filed Tue, 28 Jul, 2026, 14:52 IST · Source Business Today · Latest · Updated

Complete Circle’s Gurmeet Chaddha prefers Eternal over Zepto, citing Blinkit’s quick-commerce leadership, stable food-delivery growth and District’s traction. He says Amazon’s expansion is likely to pressure Swiggy and Zepto more than Eternal.

Why this matters

The call follows Eternal’s shift at Blinkit from market-share focus to returns, record Blinkit operating profit despite a Q1 profit decline, and regulatory clarity on Zomato’s fees and pricing.

Retail-company signals are accelerating, up 391567% QoQ.