Amul, Mother Dairy raise milk prices Rs 2/litre nationwide as input costs bite
Effective May 14, India's two largest dairy co-ops hiked fresh milk by Rs 2/litre — a 2.5-3.5% increase — citing a 3.7-6% rise in farmer procurement costs over the past year alongside higher cattle feed, packaging and fuel expenses. Procurement makes up 75-80% of consumer price.
Amul and Mother Dairy raised fresh milk prices by Rs 2/litre across India effective May 14, citing higher cattle feed, packaging and fuel costs, and a 3.7-6% rise in farmer procurement prices over the past year.
Why this matters
First Amul-Mother Dairy milk hike in nearly a year, signaling sustained input-cost pressure in dairy. Comes alongside intensifying summer ice cream ad battles among Amul, Kwality Wall's and Mother Dairy.
Retail-brand activity steady at 161 signals over the last 90 days.