Amorepacific reboots Seoul flagship as AI beauty lab with on-demand custom cosmetics
Amore Yongsan reopens as an experiential AI-powered concept, pairing Amore Bespoke's personalised cosmetics with City Lab's skin and scalp diagnostics. The relaunch targets younger Korean shoppers and inbound tourists, doubling down on flagship-as-lab as the new template for prestige beauty retail in Seoul.
Amorepacific has relaunched its Seoul flagship Amore Yongsan as an AI-powered experiential beauty lab, featuring on-demand personalised cosmetics via Amore Bespoke and AI skin/scalp diagnostics through City Lab, targeting younger consumers and international visitors.