AMB Cinemas leverages Priyanka Chopra-Nick Jonas screening for a Hyderabad footfall signal
Hyderabad multiplex AMB Cinemas, co-owned by Mahesh Babu, hosted Priyanka Chopra, Nick Jonas and Mahesh Babu for a screening, then amplified the visit on Instagram—using celebrity-led social visibility to reinforce the venue’s entertainment positioning.
AMB Cinemas, the Hyderabad multiplex co-owned by Mahesh Babu, hosted Priyanka Chopra, Nick Jonas and Mahesh Babu for a film screening and amplified the celebrity visit through an Instagram post.
Why this matters
The celebrity screening follows AMB Cinemas' planned IMAX return to Hyderabad, with three IMAX screens planned through 2028, connecting venue visibility with its premium cinema expansion.
Footfall is steady, with 522 signals recorded in the past 90 days; no QoQ change was provided.