Amazon scales 'Now' quick-commerce to 300+ Indian cities, eyes $35B revenue by 2030
Amazon will expand its Now rapid-delivery service from 15+ to 300+ Indian cities, targeting India's largest minutes-delivery network. With $40B already invested and a fresh $300M into operations, the company is doubling down on a market it expects to hit $35B by 2030. A new 'Sammaan' program addresses delivery partner welfare.
Amazon will scale its Now quick-commerce service to 300+ Indian cities, aiming to build India's largest delivery-in-minutes network. CEO Andy Jassy visited a Mumbai micro-fulfilment centre. Amazon also launched 'Sammaan', a welfare program for delivery associates.
Why this matters
Builds on CEO Andy Jassy's recent India visit signaling a $35B long-term bet. Marks Amazon's most aggressive push yet into ultra-fast delivery, escalating competition with Blinkit, Zepto and Instamart.
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