Amazon Prime marks a decade in India as Tier 2/3 cities drive subscription growth
Amazon India VP Akshay Sahi says 70% of new Prime members now come from Tier 2/3 cities, with 97% of the country reachable via two-day delivery. The company plans 100 urban fulfilment centres and aims to double memberships by end of 2026, framing quick commerce as a complement to e-commerce.
Amazon India marks a decade of Prime, with VP Akshay Sahi outlining how subscription shopping reshaped Indian consumer habits, why Tier 2/3 cities drive growth, and why quick commerce complements rather than replaces e-commerce.
Why this matters
Reinforces Amazon's India push after committing $48B through 2030 targeting Tier III/IV with new fulfilment, a $13B top-up, and sending Amazon Now into 300 cities.
retail-company steady at 4,070 signals over the past 90 days.