Amazon Prime hits 10 years in India; tier-2/3 cities drive 70% of new members
Prime targets doubling its India member base by 2026, expanding faster delivery to 100 cities backed by Rs 2,000 crore infra investment. Tiered pricing (Rs 999/599/299) and a 72-hour Prime Day in July 2026 anchor the next growth wave, with 2-day delivery already up 40% YoY.
Amazon Prime marks 10 years in India, with 70% of new members from tier-2/3 cities. Plans to double member base by 2026 via faster delivery to 100 cities, discounted membership tiers, and a 72-hour anniversary Prime Day.