Amazon Now triples city target to 300, races Flipkart Minutes' 1,500 dark-store push

Amazon is scaling its quick commerce arm Now to over 300 Indian cities, a sharp jump from April's 100-city plan, backed by Rs 2,800 crore investment and 1,000 micro-fulfilment centres. The move escalates a multi-front battle with Flipkart Minutes (targeting 1,500 dark stores), Blinkit, Zepto and Swiggy Instamart.

— Filed Thu, 25 Jun, 2026, 01:48 IST · Source Moneycontrol · Results · Updated

Amazon is scaling its quick commerce service Now to over 300 Indian cities, sharply up from April's 100-city plan, as Flipkart Minutes targets 1,500 dark stores amid intensifying battle with Blinkit, Zepto and Instamart.

Also reported by