Amazon Now to scale quick commerce to 300 Indian cities, escalating dark-store war
Amazon plans a sharp expansion of its Amazon Now quick commerce service to 300 cities across India, taking the fight beyond metros into Tier-2 and Tier-3 markets where Blinkit, Zepto, Swiggy Instamart and BB Now are racing to lock in dark-store density and consumer habit.
Amazon plans to scale its quick commerce service Amazon Now to 300 Indian cities, intensifying competition with Blinkit, Zepto, Swiggy Instamart and BB Now as it defends share against domestic players expanding dark store networks in metros and Tier-2/3 cities.