Amazon Now to scale from 15 to 300+ Indian cities, backed by $300M and 500+ dark stores
CEO Andy Jassy is pressing the quick-commerce pedal in India, committing $300M of fresh investment to lift Amazon Now from 15 to over 300 cities and stand up 500+ micro-fulfilment stores. The move directly targets Blinkit, Swiggy Instamart, Zepto and Flipkart Minutes as orders double every quarter.
Amazon CEO Andy Jassy announced expansion of quick commerce service Amazon Now from 15 to over 300 Indian cities, backed by $300 million fresh investment and 500+ micro-fulfilment stores, aiming to challenge Blinkit, Instamart, Zepto and Flipkart Minutes.