Amazon Now to scale across 300+ Indian cities as Jassy doubles down on quick commerce
Amazon CEO Andy Jassy committed to expanding Amazon Now—already the fastest-growing unit in Amazon India's history—from 15+ cities to 300+, backed by a denser micro-fulfilment network and a $300M 'Sammaan' welfare programme for delivery associates. Orders are reportedly doubling every quarter.
Amazon CEO Andy Jassy announced expansion of Amazon Now quick commerce service to 300+ Indian cities, scaling micro-fulfilment network. Service, now fastest-growing unit in Amazon India history, also launched 'Sammaan' welfare programme for delivery associates backed by $300 million investment.
Why this matters
Reinforces Amazon's aggressive quick-commerce bet in India, following prior signals on the 300-city rollout, the $300M Sammaan welfare push, and 100+ urban fulfilment centres across five metros.
Omni-channel activity holds steady with 409 signals tracked over the last 90 days.