Amazon Now to ride Fresh backbone into 100 cities, 1,000 MFCs in q-com catch-up bid

Amazon India is fusing its Fresh grocery supply chain with Now's quick commerce push, targeting 100 cities and 1,000 micro-fulfilment centres from 20 cities and 350 MFCs today. The goal: close ground on Blinkit (47%), Zepto (24%) and Instamart (22%), with 25% MoM order growth and 70-80% direct sourcing already in play.

Amazon India fuses Fresh's supply chain with Now to scale quick commerce to 100 cities and 1,000 MFCs, chasing Blinkit, Zepto and Instamart.

Mint · Companies · 6/2/2026, 10:07:00 AM · Ask about this →

Amazon India + Amazon Fresh + Amazon Now + BigBasket + Blinkit + Swiggy Instamart + Zepto +