Amazon Now targets 300+ Indian cities, backed by $300M investment and Jassy visit
Amazon will scale quick-commerce arm Now from 500 dark stores in 15+ cities to over 300 cities, with CEO Andy Jassy in India to anchor the push. A $300M investment, 25% MoM order growth, and a Sammaan welfare program for delivery associates underpin the build-out.
Amazon, with CEO Andy Jassy visiting India, plans to expand quick-commerce service Amazon Now to over 300 Indian cities, scaling beyond its current 500 dark stores in 15+ cities. Backs expansion with $300 million investment and Sammaan delivery-associate welfare program.
Why this matters
Marks Amazon Now's largest quick-commerce push in India, escalating from a 15-city pilot to a 300-city national rollout as Jassy personally signals commitment against Blinkit, Zepto, and Instamart.
Store-opening activity remains steady with 312 signals tracked over the last 90 days.