Amazon Now scales to 500 dark stores, 500K daily orders as it muscles into India quick commerce
Launched September 2025, Amazon Now is clocking 450,000-500,000 orders per day with 25% MoM growth across 500 dark stores, leveraging Prime to challenge Blinkit (3M orders/day, 2,200 warehouses), Zepto and Flipkart Minutes. A Rs 2,800 crore investment underwrites the late but well-funded entry.
Amazon Now, launched September 2025, is scaling quick commerce aggressively in India with 500 dark stores and 450-500k daily orders growing 25% MoM, leveraging Prime to challenge Blinkit, Zepto and Flipkart Minutes.
Why this matters
Scaling milestone follows Amazon Now's recent logistics build-out, including a plan to deploy 1,000 Eicher electric trucks by 2028 to power its quick commerce backbone across India.
Retail-company signals steady at 1,344 over the last 90 days.