Amazon Now scales to 300+ Indian cities, launches 'Sammaan' welfare programme with $300M push
Amazon is expanding its Amazon Now quick-commerce service from 15+ metros to over 300 cities this year, backed by a $300 million operations investment. The rollout adds micro fulfilment hubs, 1M same-day and 4M next-day SKUs, plus 250 Ashray rest centres and the 'Sammaan' welfare scheme for delivery associates.
Amazon is expanding its Amazon Now quick commerce service to over 300 Indian cities, scaling micro fulfilment hubs, and launching 'Sammaan', a welfare programme for delivery associates funded via a $300 million operations investment.
Why this matters
Builds on Amazon's earlier plan to deploy 100+ urban fulfilment centres across five metros, signalling a sharper national push into q-commerce beyond top metros and into associate welfare.
Omni-channel activity holding steady with 405 signals over the last 90 days.