Amazon Now scales to 100+ urban fulfilment centres, 4-5x SKU push to challenge Blinkit, Zepto
Amazon India is rolling out 100+ Urban Fulfilment Centres across 100 cities, expanding Amazon Now's assortment 4-5x to 15,000-20,000 SKUs including apparel, electronics and jewellery. Backed by ₹2,800 crore 2026 investment and 25% MoM growth, it directly targets Blinkit, Zepto and Swiggy Instamart.
Amazon India is launching 100+ Urban Fulfillment Centres to expand Amazon Now's quick commerce assortment 4-5x, adding apparel, electronics and jewellery, while scaling to 100 cities to challenge Blinkit, Zepto and Swiggy Instamart.