Amazon Now scales India quick commerce with 25% monthly order growth, eyes 100 cities
Amazon's 30-minute delivery arm is growing 25% MoM in India and plans expansion to 100 cities backed by 1,000+ micro-fulfilment centres, intensifying the quick-commerce battle with Blinkit, Instamart, Zepto and JioMart. Backed by a $35bn India investment by 2030.
Amazon Now, Amazon's 30-minute delivery arm, is growing 25% month-on-month in India and plans expansion to 100 cities backed by 1,000+ micro-fulfilment centres, intensifying competition with Blinkit, Instamart, Zepto and JioMart.
Why this matters
Builds on Amazon Now's scale-up from 15 to 300+ cities and its multibillion-dollar India bets, plus the dark-store arms race against Flipkart targeting 1,000+ MFCs in quick commerce.
Omni-channel is steady with 462 signals in the last 90 days.